Fast food is a type of food that is produced in bulk and is designed for commercial resale and focusing on its service speed when compared to other relevant factors that are involved in culinary science. These type of food are created to accommodate people who are busy commuters, travellers, workers who do not get enough time to sit down at a restaurant or diner and wait for their meal.
One such fast food which has been gaining immense popularity is Momos. To know further about this type of fast food let us look in-depth into a Momo Company in India that specialises in making different types of mouth-watering momos.
Wow! Momo restaurant
Wow! Momo restaurant is a Quick Service Restaurant (QSR) or an Indian fast food chain of restaurants based out of Kolkata, West Bengal. This eatery specialises in producing momos, known as dumplings which are very much popular in Tibet, Nepal and India.
The company was established by Sagar Daryani and Binod Homagai in 2008. They are friends and also alumni students of St. Xavier’s college in Kolkata. Wow! Momo has now expanded to cities such as Kolkata, Delhi, Mumbai, Noida, Gurgaon, Bangalore, Chennai, Kochi, Lucknow and many more. As of 2018 Wow! Momo has opened over 200+ outlets across 13 cities across the country.
History of how Wow! Momo was founded
It was the year 2008, when Sagar Daryani and Binod Homagai, thought the idea of turning momos into a diversified food product with different types which would create an appealing factor on different people.
In 2008, Wow! Momo started out its business with an initial investment of Rs.30,000. The two founder members of the company started selling momos in Springdale Spencer through a 6 by 6 kiosk. The first few initial kiosks were installed inside Big Bazaar and Spencer’s hypermarkets in Kolkata. This laid the foundation of setting up Wow! Momo food outlets in different malls, tech parks and other commercial locations.
The company’s mantra for success is to constantly create innovative products. Sagar Daryani and Binod Homagai’s mission is to make their fast food product for all occasions and create a niche market for everyone.
These are the few awards that Wow! Momo has been recognised with.
- Best Dim-sum product chain – Indian Restaurant Congress Award 2016
- Best Unique Retail Concept Award – Images Retail Award 2017
- Coca Cola Golden Spoon Award – Best Quick Service Restaurant in Indian origin and Best Innovation in Store Design 2018
The key people in Wow! Momo fast food restaurant is Sagar Daryani (CEO), Binod Kumar Homagai (COO) and Shah Miftaur Rahman (CFO) who have currently employed 1900 workers under them as of 2018.
USP of Wow! Momo restaurants
Love for momos is never-ending, isn’t it? Talking about the most famous momo brand of Kolkata has proved successful in portraying a true reflection of Indian taste. Here are a few unique selling points of Wow! Momo restaurants that define the speciality of their product.
Wow! Momo diversified products
Wow! Momo provides various fusions of momos which have been accepted by all its customers. They produce different types of momos such as pan-fried momos, steamed momos, sizzler momos, deep fried momos, butter masala momos, tandoori momos, baked momo au gratin, moburg (momo burger). Wow! Momo intends to heighten Indian foodies eating experience backed by their culinary innovations and standardisation of services. The company’s unique selling point lies in its innovativeness through which the founders have re-invented the momo-eating experience to Indian food-lovers.
Wow! Momos “Chindian cuisine”
Wow! Momo is all set to launch its sister brand Wow! China, Chinese cuisine with an Indian twist. “Chindian cuisine” intends to give the road-side cuisine the look and feel of a prestigious brand. The main agenda behind Wow! China is to provide Indian customers with a burst of mouth-watering flavours of roadside food integrated with Chinese dishes and a touch of innovativeness at affordable prices.
Focuses on customer needs and converts food into food entertainment by being innovative and taking risks
“Customer is always correct, and have to be delighted” This is the main rule Wow! Momo follows. Ensuring that every customer is treated with the utmost respect and is completely satisfied with their food. This can only be achieved if the company has been innovating over the years thereby keeping their customers loyal to their brand. Products like Moburg, Chocolate momo, Momo Aug’ratine, etc are a few names to prove Wow! Momos have been creating innovative and creative products. To keep their customers glued to them Wow! Momos create products based on special occasions, for example, on Valentine’s Day Wow! Momo introduced Rose shaped chocolate momo so that their customers could celebrate love in a Wow way.
All these innovativeness can be achieved only when the company takes calculated risks for a better future. Every new city Wow! Momo enters to set up an outlet there always have been risks involved. In order to be successful and to evolve on a continuous basis, the company has to take risks otherwise it will become extremely difficult to stay on top of their game and sustain in the race.
Key benefits of owning Wow! Momo Franchise
Wow! Momo Foods Private Limited has clocked Rs.120-150 crore revenue in 2018-19 and hopes to touch Rs.200 crore in the current financial year. Wow! Momo is giving all of you an opportunity to own a franchise outlet and help them grow their business further.
Here are a few key points which will prove just how beneficial it is to own a Wow! Momos franchise outlet.
- Wow! Momos specialise in various types of momos with a touch of uniqueness that is well-accepted by Indian customers.
- The prices of these different types of momos are affordable by everyone.
- It requires less investment in comparison to other fast food chain restaurants.
- Wow! Momo restaurant is well-known, prestigious and has a strong brand identity since 2008.
- It currently has over 200+ operational outlets in over 13 cities and the company’s aim is to have 300+ outlets by 2019, making it one of the largest fast food chains spreading across the country.
- The return-on-investment is on the higher side.
Requirements for starting a Wow Momo Franchise in India
The area required to open a Wow! Momo food outlet is 250 – 300 Sq.ft which should include a kitchen and a counter. The built-up area requirement differs depending upon the location of your franchise outlet.
Individuals who are passionate and have a desire to grow and be a part of the fast food growing industry. The people should be willing to accept the challenges faced on a daily basis and should be able to work well with other people. The employees should have good communication skills, culinary cooking skills and should be courteous to the customers. The candidate should at least be 10th pass.
Regions of operations
Wow! Momo has opened over 200 outlets in 13 cities. The brand exists in Kolkata, Bangalore, Delhi, Mumbai, Chennai, Kochi, Lucknow, Pune, Bhubaneswar, Noida, Gurgaon, Cuttack and Kanpur.
Wow! Momo provides 2 months classroom and on-the-job training to all its franchise employees.
The training includes soft skill training, customer handling, improving their culinary skills and how to achieve their sale target effectively and efficiently.
Minimum staff requirement
Minimum staff required to work at a Wow! Momo outlet is 2 to 5 people.
How much does it cost to start a Wow Momo Franchise in India?
The total investment that a person should invest in the company to own a Wow! Momo franchise outlet in your city is Rs.8 lakh to Rs.20 lakh depending upon the size and location of your outlet.
With the help of a simple example, we can help you understand how profitable a momo franchise can be.
Total investment for a Momo outlet = Rs.8,00,000
Rent paid on a monthly basis for 300 Sq.ft of the area – Rs.10,000
Salary paid to 4 employees on a monthly basis – Rs.40,000
Miscellaneous expenses – Rs.5,000
Total expenses incurred monthly = Rs.55,000
No.of customers ordering momos on a daily basis – 50 people
Average order amount of each customer – Rs.200
Total income earned on a daily basis (50*200) – Rs.10,000
Total income earned monthly = Rs.3,00,000
Gross profit earned = Rs.1,50,000 (50% of Rs.3,00,000)
Total profit = Rs.95,000 (Rs.1,50,000 – Rs.55,000)
The franchise owner can get back their entire investment amount within 8-9 months time frame.
This article has led us to know that Wow! Momo has provided its customer base with a variety of options to choose from at an affordable price. The company produces momos out of mini stalls, maxi stalls, kiosks, cloud kitchens and outlets in food courts.
Now with the launch of its sister concern Wow! China, a fast food Indo-Chinese cuisine is all set to open 40 outlets across Chennai, Bangalore, Mumbai and Kolkata with an investment of Rs.12 crore. Apart from this another Rs.30 crores have been further invested to open 100+ Wow! Momo outlets in India this fiscal year.
Wow! Momo is giving you the opportunity to open your very own franchise and grow along with them. It is not important that only food-lovers should think about opening up an outlet, but any person who is looking for the best opportunity to make money in the food sector can opt for this particular franchise. Trust me you will not be disappointed. The brand will provide you with a lot of opportunities with minimum investment and high return-on-investment.