The Indian Food Industry has been gradually increasing its contribution globally to the food trade market every year. The industry has been emerging as a high-growth and high-profit sector within its sector showing potential for adding value. To achieve constant growth every year, the ministry of food processing industry is taking numerous efforts to encourage further investments in the business. Currently, the food industry contributes 32% of India’s food market making it the 6th largest food and grocery market in the world and 5th in terms of production, export and consumption.
A summary on Bikanervala Food Pvt Ltd
Bikanervala is an Indian company who is well-known among its customers as a maker of traditional Indian sweets and savouries (otherwise known as namkeen). This particular company follows specific recipes that have been passed to them from their generation of forefathers. Currently, Bikanervala produces the following products to its customers.
- Chaat items
- Cuisines such as North India, South India, Chinese, Continental and Italian
- Gift hampers, Sweet boxes, Special wedding bhaji and Dry fruits
- Ready to eat products and Packaged products such as Namkeen, Snacks, Papad, Syrups, cookies, etc.
History of Bikanervala Foods Pvt Ltd
Bikanervala goes back to the mid-twentieth century when a small part of their family came to Delhi from Bikaner, Rajasthan in 1950. The family owned Lalji sweets and namkeen store in Bikaner115 years ago and now they are a 1,100 crore company with its headquarters in New Delhi.
A brief timeline of Bikanervala
- Bikanervala opened its first store in Chandni Chowk in1950. The store was named Bikaner Bhujia Bhandar which was located in Paranthe wali gali. Delhi people for the love of the products started calling them as Bikanervala and that’s how a new brand name saw the beginning in Delhi.
- It was in 1960 that the company increased its product line of traditional sweets and savoury items for its customers. The company then opened several outlets in more posh areas of Delhi, including Karol Bagh.
- In 1968, Shyam Sundar Aggarwal (The present Managing Director of Bikanervala Foods Pvt Ltd), joined the family business.
- In 1980, when western food entered the Indian Market, Mr Shyam Sundar Aggarwal realised that there was a huge scope to explore more Indian products and thus opened various Bikanervala outlets all across the country.
- In 1988, Bikanervala launched Bikano so that they could take the brand on a global scale by selling sweets and namkeen products in air-tight packaging.
- In 1995, Bikanervala entered into an agreement with PepsiCo to produce Lehar (A namkeen product) exclusively for them. This exclusive agreement led them to open a new plant in Faridabad, Haryana.
- To take their company to a larger scale, Bikanervala inaugurated Bikano Chat Cafes in 2003. These cafes are restaurants that serve fast foods with very minimum table service.
- Apart from Bikano and Bikano Chat Cafe, the company also has another brand called Angan restaurant. These restaurants serve traditional Indian sweets, Indian snacks and namkeens.
Currently, Bikanervala Food Pvt Ltd has both National and International reach with almost 85 outlets in India and 26 outlets operating in UAE, Nepal, New Zealand, Singapore and USA. The company has also been awarded as the Best Sweet Shop in Delhi for three consecutive years (2012, 2013 and 2014) by Times Food Awards.
What is the USP of Bikanervala Foods Pvt Ltd?
Strong and well-known brand name
The company has a great brand image and pan India brand presence as it has more than 100 years of rich history attached to it. The handmade traditional Indian sweets and savouries were so addictive that soon it won over Delhi, and that’s how Bikanervala started making its brand name.
Bikanervala has a wide array of products
The company produces a variety of products ranging from traditional Indian sweets to namkeen to chaat items and many more. Bikanervala has been constantly spreading its message across the world,” Thoda Khatta, Thoda Meetha ” through its sweet and savoury outlets and sweet cum restaurant joints. With the introduction of products combined with the traditional taste, the founders have reached one milestone after another successfully.
The brand is known for its taste, quality and hygiene
Every Store and Eatery of Bikanervala is designed to deliver top-notch service to its customers. The brand has never failed to provide its customers with the same taste and quality of products as they had back when they had opened their first shop in Chandni Chowk, Delhi. The brand focuses on mining high-standards for hygiene and zero compromise on its ingredient quality. The products taste, quality and hygiene are maintained throughout.
What are the benefits of owning a Bikanervala Franchise in India?
Bikanervala is a strong brand name in itself. This particular brand is well-known in the food sector and has been fully accepted by its customers across the world. This gives business opportunist the added benefit of making this outlet as one the best traditional sweet franchises you could ever invest in as the outlet already holds a high brand value in the market.
The taste and quality of their products surpass any sweet and namkeen store due to its high-quality ingredient, the traditional and conventional method of making products and maintaining hygiene. This is the highlight of Bikanervala which gives its franchise owners the added benefit of owning an outlet whose flavours have been idolized for a long time.
Another benefit that can be added to the list for prospective franchise owners is that all of Bikanervala’s products are made without any adulteration which gives its consumers the taste of home-made sweets and namkeens every time they walk-in their store or order through online food delivery apps.
What are the requirements for being eligible to own to Bikanervala franchise?
The built-up area required to start a Bikanervala franchise is between 1200 to 2000 Sq.ft. The commercial area can either be owned or can also be taken on a rental basis by the owner.
Skills or experience required to run the franchise
The proprietor/owner must possess entrepreneurial and leadership skills to run the outlet smoothly. The store must have confectioners who have prior experience in making traditional Indian sweets and namkeen items. The management must have adequate knowledge about the products, proper attitude while serving its customers and should also be a quick learner to the management techniques.
Regions of operation
As of 2019, Bikanervala has operational outlets present both Nationally and Internationally with 85 outlets and 26 outlets respectively, thus providing them with a global presence.
Detailed operation manuals are provided to every franchise outlet so that the entire management team can understand the do’s and font’s on how the brand operates.
In-field assistance is available to every franchise owner along with expert guidance from Delhi head office so that the franchise outlet operates without any glitch.
The company also gives training to the management on how the current IT systems should be used in the franchise outlet.
Minimum Staff requirement
The franchise outlet requires a minimum of 10 to 12 employees to run the outlet in a smooth and professional manner.
What are the financial requirements for opening a Bikanervala franchise in India?
The total investment cost that the owner has to incur in order to own a Bikanervala franchise outlet is between 2 to 5 crores. The amount depends upon the built-up area the owner has.
The investment includes the cost of franchise fees, furniture and any other installations that are required to set up the franchise outlet. Bikanervala does not require any royalty fees from its franchise owners.
The profitability of the franchise outlet can be explained through a hypothetical example
Total investment made in franchise = Rs.3,00,00,000
Expenses incurred in a month
- Rent paid for a 2000 Sq.ft area = Rs.5,00,000
- Salaries paid to 12 employees (Rs.10,000*12) = Rs.1,20,000
- Miscellaneous expenses incurred for the month = Rs.50,000
Total expenses incurred in a month = Rs.6,70,000
Income earned in a month
- The average footfall of customers in a day = 300 customers
- Average amount an individual spends in store = Rs.300
- Total income earned in a day (300*Rs.300) = Rs.90,000
Total income earned in a month (Rs.30,000*30) = Rs.27,00,000
Gross profit for the month
Gross profit for the month (60% of Rs.27,00,000) = Rs.16,20,000
Total profit for the month
Total profit earned in a month (Rs.16,20,000 – Rs.6,70,000) = Rs.9,50,000
You can get back your entire investment based on the profitability example within 2 to 3 years.
Bikanervala Food Pvt Ltd brings its franchise owners the amazing opportunity to keep your customers happy with delectable and radiant Indian sweets and savoury items. Due to its legacy of making sweets and namkeen that goes way back to almost a decade or two, the franchise owners have a great benefit i.e. it’s the brand name, a name that has been accepted and loved by every consumer across the world.
With its wide array of product line starting from Traditional Indian sweets to air-tight packaging savoury items to multi-cuisine food, Bikanervala is the best franchise that a person can take under the food sector in India.
The initial investment amount is no doubt towards a higher side but with Bikanervala’s brand name and the quality and taste of its products by your side, the return on investment is also on the higher side. The company is not only known for its products but also for the high-quality service it offers to its customers, keeping them happy every time they visit the store or the restaurant.
With Mr Shyam Sundar Aggarwal as it’s managing director, Bikanervala has reached new heights globally. The company not only operates in India with over 85 outlets and counting but it has also created a footprint internationally as well with over 25 outlets spreading happiness across the globe.
This particular company is a great investment opportunity for individuals who are keen on making a name in the food industry sector in India. The quality and taste of Bikanervala’s products are unlike any other food items you have ever come across. The history of the company clearly states how the products are made from recipes that have been passed along for generations so that the customers can relish conventional Indian sweets, namkeens that have been idolised for a long time.
The brand promises its franchise owners and its customers to bring unadulterated products guaranteeing no compromise in taste and quality and at the same time maintaining high standards of hygiene to produce the best sweets and namkeen items for its customers every time they walk in the store.