If you’re living in Maharashtra and you haven’t heard of Goli Vada Pav you’re definitely living under a rock. This chain has been winning a number of hearts since 2004 with a wide range of vada pavs at a very affordable price.
They not only serve lip smacking vada pavs but also rolls,cheese corn pops,dessert,fries and everyone’s all time favourite pav bhaji.
There is an option for everyone to satisfy their taste buds.From Schezwan Vada Pav to Cheese Vada Pav,Paneer Vada Pav to the Classic Vada Pav you name it and they have it all.For all those fasting days they also have Sabudana Vada Pav. Their vada pavs are very affordable ranging from ₹15 to ₹60 which means finger licking food without burning a hole in your pocket.
So for all the Vada Pav fans out there who don’t want to spend a lot but still have delicious food, heading to the Goli Vada Pav outlet is your safest bet. We assure that you will not be disappointed.
History Of Goli Vada Pav
Goli vada pav is a chain started by Venkatesh Iyer and Shrivadas Menon. The chain opened in 2004 with quickly expanding and opening up various outlets.
Currently there are 300 outlets spread across 100 cities and 20 states. The only dilemma they faced was choosing whether to open up a South Indian food stall or the classic Mumbai’s staple vada Pav. They decided on vada pav while he saw a banner of McDonalds realising the similarities between a vada pav and burger making both of them finger food which one can have on the go even in an auto rickshaw.
The biggest advantage of opening up a vada pav stall was that it would not require a lot of capital investment and with the soaring high prices of real estate in Mumbai,vada pav was a win-win for him.
Their first outlet was in Kalyan followed by the second outlet in Nashik and slowly taking vada pav outside Mumbai to other states and cities.
Ofcourse, the ride wasn’t easy for them and they faced a lot of problems but they eventually found their way out overcoming all of them. Now they sell 75,000-1,00,000 vada pav’s a day proving that something as small as a vada pav stall can help you achieve your dreams.
Goli Vada Pav’s Unique Selling Propostion
The main USP of Goli Vada Pav is offering a wide variety of vada pavs at affordable prices. Not only vada pavs they also have rolls, desserts and fries at very pocket friendly prices. The average cost for two people visiting Goli Vada Pav is ₹150 which is very inexpensive and affordable.
The main strategy of Goli Vada Pav is to outsource as much as possible. They soon realised the amount of competition that the chain will face in Mumbai itself so expanding and taking vada pavs to cities outside Mumbai would be a smart idea. Soon they started to outsource their services with fee paying franchises who were attracted by their low capital investment, land and labour.
Starting with just 175 employees and now they have outlets across the country. The journey obviously wasn’t easy for them as in 2008 during the time of global financial crises five potential investors withdrew leading to the collapse of this food chain. Mr.Venkatesh also approached his friend who also happened to be CEO of Vista Processed Food who provided them with frozen patties with a longer shelf life. He also reached out to an engineering college in Mumbai who helped them in installing automated fryer machines.
Another strategy which helped them to rise to fame was operating through 350 milk kiosks owned by the state which helped them spread the word about this chain. This also helped them in minimising their real estate funds making their functioning very low cost and affordable with higher profits. Recently, they have also come up with an app of their own in Bengaluru and will soon be launched in Mumbai and Gurgaon. In the age of Zomato and Swiggy where almost everyone prefers ordering online the app has been a benefit in expanding their sales.
Benefits Of Owning A Goli Vada Pav Franchise In India
High Sales
Goli Vada Pav sells around 75,000-1,00,000 vada pavs everyday which makes it a popular brand for having vada pavs at lower prices.
High Revenue
Currently their revenue is ₹55 crore and is planning to increase rapidly to ₹350 crore with the opening of 1000 outlets across the country leading to high profits to the chain.
Good Supply Chain
Goli Vada Pav keeps in check their supply chains. Their products are prepared HACCP hand free frozen plant which is fully automated. Their products also have a shelf life of around 9 months.
Reputed and Experience
Goli Vada Pav is one of the most famous fast food brand at very affordable prices. Even though it opened only 15 years back but the brand has lived upto the expectations of the people serving good quality food. Coco Cola has given Goli Vada Pav the “Golden Spoon Award” for the most loved food chain which originated in India.
What Are The Requirements To Start A Goli Vada Pav Franchise In India?
Area
To own a Goli Vada Pav franchise you need to own or rent at least 350 sq . ft of property with minimum 15 ft front area in a market area with high traffic. You also need to have the essentials like running water and electricity supply and must be situated near colleges, business areas and residential areas.
Regions Of Operation
Goli Vada Pav has around 16 outlets in Mumbai alone. It also has various outlets in Gorakhpur in North to Calicut in South and from Porbandar in West to Kolkata in the East, it has it’s presence in Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Maharashtra, Gujarat, Chhattisgarh, Bihar, Uttar Pradesh, Uttarakhand, Jharkhand, Madhya Pradesh, Delhi,Chandigarh(U.T), Haryana, Himachal Pradesh, Punjab, Rajasthan, West Bengal, Odisha.
It is looking to expand its base and open 350 outlets all around the country since it has it’s presence in almost the entire country.
Training
Goli Vada Pav has come up with a Goli Academy who train dropouts and 10th pass students the method of making the famous Mumbai’s Vada Pav, store management, franchise management, customer service and experience. This academy aims at empowering the street vendors and the youth.
It also conducts training programme for its employees for learning and development for restaurant operations, sales, customer service, hygiene, team work and motivation.
Staff Requirements
A decent sized shop of Goli Vada Pav requires minimum four staff members to function efficiently.
How Much Does A Goli Vada Pav Franchise Cost In India?
Investment
Originally,the first outlet of Goli Vada Pav required an initial investment of ₹40 lakhs. To open a franchise outlet of Goli Vada Pav one has to invest around 10-12 lakhs. The franchise transfer fee of Goli Vada Pav is ₹37,500.
Franchise Terms And Conditions
- Passionate about food and food industry
- Access to prime commercial property measuring 350 sq. ft. and 15 feet long frontage.
- Power and water connection, high traffic areas like railway stations, market area, business, college and residential catchments.
- Invest 10-12 lakhs to get good returns.
Profitability And Revenue
The company was started with an investment of ₹40 lakhs and raised upto ₹1 crore. In 2015 their revenue was ₹55 crores with around 150-200 employees in 2016.Their goal is to establish 350 outlets and increase the profit to ₹350 crores.
Conclusion
Goli Vada Pav was a chain started by Venkatesh Iyer and Shrivadas Menon was one of the major shareholders of the company.
This food chain was first setup in 2004 in Kalyan and now has it outlets spread all over India from North to South and East to West.
The company has something for everyone and will never leave your tastebuds unsatisfied and you’ll droll over every bite of your food. They have a wide range of Vada Pavs which is very hard to fine for a staple fast food like this. You can have it anywhere while you’re on the go. They also have healthier options for all the health conscious people out there.
Their unique selling proposition is that they have taken vada pav out of Mumbai to other states and serve lip smacking vada pav at a very affordable and pocket friendly price with a wide range of flavours to choose from.
The minimum requirement for opening their franchise is an investment of 10-20 lakh with a prime commercial property of 35 sq. ft. and 15 ft. long frontage in a busy market area or near colleges, business, residential catchments and railway stations. You also need to have proper power and water connection.
The only disadvantage is that they have good and bad franchises so getting the right location is extremely critical and can be a game changer and you have to spend lakhs to maintain the standards of the company.
The company sells around 75,000-1,00,000 vada pavs in a day and is a well established, reliable and well known fast food brand of Indian ethnicity and has got the Golden Spoon Award from Coca Cola for the most admired food chain of Indian origin.
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