Ice Cream is considered as the most popular form of dessert across the world. On the basis of the product, the ice cream market can be further categorised into impulse ice cream, take-home ice cream and artisanal ice cream.
Indian Ice Cream industry is one of the fastest growing segments in the dairy industry. As of 2016, the ice cream industry in India generated a revenue of more than USD 1.5 billion and it also has estimated to reach a revenue of approximately USD 3.4 billion by 2021. The key players or competitors in the Indian ice cream market currently are Kwality Walls franchise, Vadilal, and Cream Bell.
Kwality Wall’s a frozen dessert brand is a subsidiary of Hindustan Unilever Limited, an India based consumer goods company with its headquarters in Mumbai.
It is a brand name that was created by merging two individual independent companies together, Kwality of India and Wall’s of Great Britain. Kwality Wall’s is a well-recognised Ice cream brand of India’s leading and biggest FMCG company which is a major producer and distributor in India, Bhutan, Nepal, Brunei, Sri Lanka and Malaysia.
Kwality Wall’s history
Kwality, the Indian company was originally founded in 1956. The company was first in their region to import machinery the masses of India and sale of ice cream on a large scale.
It was in 1995 that Kwality entered into an agreement with Lever as they saw a potential growth in the frozen confections market the company is also an extension of the Wall’s ice cream brand of Great Britain. It was since then the company has been known by its current name Kwality Wall’s.
By August 2013, Kwality Wall’s expanded their production and distribution to Bangladesh, Nepal, Bhutan and Brunei.
Kwality Wall’s was ranked 632nd among India’s most trusted brand according to a Brand Trust Report of 2013 and later on in 2014, the brand was ranked 382nd among India’s most trusted brands.
What is Kwality Wall’s USP?
A strong and well-established brand name
It is considered as a brand because Kwality Wall’s frozen desserts and ice creams are produced and distributed by the largest FMCG company, Hindustan Lever Limited. The brand has got its identity because it relates to its customer’s delight and taste for the product without compromising on hygiene and nutrition. The company has kept its brand value at the highest due to its total commitment to high standards of performance and productivity and working as a team effectively and efficiently.
Good product distribution and market availability
The company’s marketing strategy for distribution the products and making it readily available at every consumer market possible has paved the way for sustainability, profitability and constant growth of the company. It has also lead to creating long-term value for its shareholders and business partners.
I think as you are interested in Ice Cream related franchises, you should also check out Mother Dairy Franchise, before making your final decision.
Various flavours and diversified varieties of products
In order to keep the customers delighted always, Kwality Wall’s is determined to keep introducing new flavours with new assortments to maintain a long-lasting relationship with their customer base. Kwality Walls’ ice cream also consists of the following powerful and well-known portfolio of brands. They are Wall’s, Magnum, Paddle Pop, Cornetto and Ben & Jerry’s. HUL has made a considerable amount of investments to maintain high standards to ensure customers get the highest quality of products.
What are the benefits of owning a Kwality Wall’s franchise?
Kwality Wall’s is a leading player in the Indian Ice Cream industry who started giving out franchises in 2003. The company is designed to delight its customers and provide them with new and exciting flavours and products. So if you are thinking about taking a franchise then you should know the benefits that come along with it.
1. The biggest advantage of owning a Kwality Wall’s franchise is the well-established and reputed brand name it has in the consumer market.
2. The company provides great returns-on-investment.
3. They produce a delightful range of ice cream flavours and sundaes to delight more customers every day thereby increasing footfalls in your franchise outlet.
4. The owner of the franchise gets branch design and development support from Kwality Wall’s head office.
5. The franchise owners are also provided with complete marketing, promotional and advertisement support.
6. Franchise owners are also given exclusive territorial rights which are not given by other ice cream brands.
7. Owners can be benefitted by renewing their franchise agreements once the three-year term gets over.
Requirements for opening a Kwality Wall’s franchise outlet?
The requirements for setting up a Kwality Wall’s outlet vary depending upon the location. There are two parlour concepts in India, either you can set up an exclusive shop or make a kiosk. They are divided into two categories
Kwality Wall’s ice cream parlours
– Kwality Wall’s ice cream parlour – Kiosk
The area required for a Kwality Wall’s ice cream parlour – Kiosk is 8 x 6 Sq.Ft.
– Kwality Wall’s ice cream parlour – Exclusive Shop
The area required for a Kwality Wall’s ice cream parlour – Exclusive shop is 150 Sq.ft area with a frontage of 10 Sq.ft.
Swirls ice cream parlours
– Swirl’s ice cream parlours – Kiosk
The area required for a Swirl’s ice cream parlour – Kiosk is 8 x 8 Sq.Ft.
– Swirl’s ice cream parlours – Exclusive shop
The area required for a Swirl’s ice cream parlour – Exclusive shop is 100 Sq.ft area with a frontage of 12 Sq.ft.
– A candidate who is well-versed on how to operate the billing system with good communication and basic math skills.
– A person who can interact well with the customers and be courteous and soft- spoken while serving or taking orders from them.
– An individual who will be able to be flexible to the working environment and be a good team player.
Regions of operation
Below mentioned are a few of the cities or regions for starting a Kwality Wall’s franchise outlet:
New Delhi, Chandigarh, Pune, Mumbai, Kolkata, Uttar Pradesh, Bihar, Lucknow, Chennai, Bangalore, Haryana, Himachal Pradesh, Jammu And Kashmir, Punjab, Rajasthan, Daman And Diu, Goa, Gujarat, Kerala, Lakshadweep, Tamil Nadu and many more
The Kwality Wall’s head office will provide all the necessary training to its franchisees for a certain period during which the company will cover all the necessary details and aspects of running a franchise.
An expert guidance person will also be assigned to the franchise at the time of opening the outlet.
Detailed operational manuals will also be handed out to every franchise so that the owners can have complete knowledge on how to run the business.
Current and updated IT systems will also be provided by the head office to every franchise and regular training will be provided to the employees to keep them updated.
Minimum staff requirement
The number of employees required at an ice cream parlour is less than other outlets.
You will need to recruit three people, 2 servers and 1 cashier.
How much does it cost to start a kwality walls franchise in India?
Kwality Wall’s Ice Cream Parlours
– Kwality Wall’s Ice Cream Parlours – Kiosk
The total amount of investment required to set up a Kwality Wall’s ice cream parlours kiosk is Rs.2 lakhs to Rs.2.5 lakhs.
– Kwality Wall’s Ice Cream Parlours – Exclusive Shop
The total amount of investment required to set up a Kwality Wall’s Ice Cream Parlours – Exclusive Shop ranges from Rs.2.5 lakhs to Rs.3.5 lakhs.
Swirls Ice Cream Parlours
– Swirl’s Ice Cream Parlours – Kiosk
The total amount of investment required to set up a Swirl’s ice cream parlours kiosk is Rs.6 lakhs.
– Swirl’s Ice Cream Parlours – Exclusive Shop
The total amount of investment required to set up a Swirl’s ice cream parlours exclusive shop is Rs.7 lakhs.
The franchise agreement is signed for a term of 3 years and it is renewable.
Hypothetical example to prove how profitable the franchise is
Total investment to set up a Ice cream parlour = Rs.3,00,000
Expenses incurred in a month
• Rent paid for a 100 Sq.ft of area = Rs.12,000
• Salary paid to 3 employees (Rs.10,000*3) = Rs.30,000
• Miscellaneous expenses = Rs.3,000
Total expenses incurred in a month = Rs.45,000
Income earned in a month
• Average footfall of customers in a single day = 30 people
• Average amount per order in a day = Rs.120
• Total amount earned in a single day (30*120) = Rs.3,600
Total income earned in a month (Rs.3600*30) = Rs.1,08,000
Gross profit for the month (50% of Rs.1,08,000) = Rs.54,000
Total profit for the month (Rs.54,000 – Rs.45,000) = Rs.9,000
According to the total profit you can earn back your entire investment within 2-3 years depending upon the location of your outlet.
Although ice cream is considered as a perishable food item, Kwality Wall’s the brand with red and white hearts as their logo has been completely dedicated, extremely committed and focused to make their customers happy and grow in numbers constantly among all age groups.
Kwality Wall’s have upped their marketing and distribution strategy by paying special attention and care to its distribution process. The company ensures that all its products are made accessible to every consumer possible with the help of a distribution channel wherein the manufacturers are directly able to sell their product to the customers through their exclusive shops and kiosks.
Competitors like Amul, Vadilal, Mother Dairy have had a huge wake-up call because of Kwality Wall’s and how they have successfully managed to incorporate various new flavours of products to show their competitors just how strong they are and that’s why they are successful in maintaining a fruitful and long-lasting relationship with their customer base.
This particular franchise is a sure path to having a sustainable future and a constant profitable growth in the dairy industry. This has been made possible because of the brand image it carries along with it. Kwality wall’s is not just any ice cream company, it is a company that has provided its customer base with new and exciting flavours and sundaes to give them a delightful experience every time they eat their Ice cream. They are considered as a family brand Ice cream.
The strong products produced by Kwality Wall’s is a sign that they have an exclusive brand and they are here to stay and make its own permanent mark in the commercial market.