India is a big market for cars. The automobile is growing at a very fast rate. India currently is the world’s third-largest automobile market. The car sales volume in the country is increasing day by day. It is estimated that the country will soon take over Japan and become the number 2 car sales market in the world. Car has become a necessity in today’s time.
India is also one of the world’s largest two-wheeler markets. People are passionate about driving a two-wheeler. Two-wheelers make travelling easier.
But both two-wheelers and four-wheelers require timely maintenance. Mahindra First Choice provides servicing of both two-wheelers and four-wheelers under the same roof.
History of Mahindra First Choice Services
A company named Mahindra & Mohammed was incorporated in 1945 by two brothers J. C. Mahindra and K. C. Mahindra along with their friend Malik Ghulam Muhammad in Ludhiana, Punjab. The company traded in steel. In 1947, Malik Ghulam Muhammad left for Pakistan. The company’s name was changed from Mahindra & Mohammed to Mahindra and Mahindra.
Both the brothers worked together and built their proficiency in the steel business. They started to trade steels with UK suppliers. The brothers managed to get the agreement to manufacture Willys Jeep in India. The production of the jeep began in 1947. The company Mahindra and Mahindra got listed on Bombay Stock Exchange by 1956. By 1969, the company was ready to enter the world market. In the global market, the company exported utility vehicles and spare parts to other countries.
The company today operates in nine different segments. Its automotive unit comprises of sales of automobiles spare parts and other related services. The company deals with farming equipment. This unit deals in the sales of tractors spare parts and services related to it. In the Information Technology unit, the company provides services required in the IT and telecom industries. The company’s financial unit deals with matters related to finance leasing. They also deal in hire purchase of automobiles and tractors.
The company’s oldest business of steel trading deals with trading and processing of steel. The company is also present in the infrastructure development market. They develop and manage commercial complexes project. Mahindra’s hospitality branch deals with the sale of the timeshare. The company also deals in automotive components and their related products and services.
Mahindra First choice is part of the company’s automotive business. It provides car servicing and two-wheeler servicing to its customers.
Mahindra First Choice Franchise Services USP
Every car and two-wheelers need some TLC over a period of time. They need a professional to take care of them. Everyone wants their vehicles to look brand new all the time. They are willing to spend some extra money to give extra care to their vehicles. Mahindra First Choice Services provide that extra care that the cars and two-wheelers need.
A part of the multi-billion Mahindra and Mahindra group, Mahindra First Choice is India’s largest chain of multi-brand car workshops. These outlets provide better servicing to cars and two-wheelers and cost less than an authorized service station.
The service provider also makes and supplies authentic spare parts of cars and two-wheelers under its brand name. They provide quality, and value for money spare parts.
The team at Mahindra First Choice is highly qualified. They are given proper training. The service providers at various Mahindra First Choice workshops work meticulously to give the best servicing to cars and the two-wheelers.
The company provides the same quality servicing to any different brand company that it provides to a Mahindra company car.
The motto of the service provider is “provide right inspection, right parts, and right billing” to its customers.
Benefits of owning a Mahindra First Choice Services Franchise
Brand Mahindra
Mahindra First Choice is a subsidiary of the Mahindra and Mahindra group. Mahindra group is a world renounced company. It is one of India’s biggest business houses. All the subsidiaries of the company have the same trust of people as the main company.
Dual Servicing Under One Roof
Until now people had to run in two different directions to get their two-wheelers and cars serviced. With Mahindra First Choice, they can the servicing of both the vehicles done under the same roof.
Pricing
Services provided at Mahindra First Choice Workshops are 20% cheaper than the servicing provided at an authorized service station.
Transparency
The team at Mahindra First Choice examines the vehicles thoroughly. They inform the vehicle owners about the repairs required in the vehicle and the estimated amount of time the repairing will take.
Customer Satisfaction
The customers, who come to Mahindra First Choice, leave happily. The company provides the best quality repairs and services at a reasonable price. They inform the customers well in advance of all the repairing work required in their vehicles.
Online Booking
One does not need to run to the workshop to make an appointment. The same can be done at home. The service providers’ services can be booked at any time of the day.
Services Provided
The company provides a lot of services under one roof. They provide periodic maintenance services, repairs, body repairs, air- conditioning repairs, and complete car and two-wheeler care.
Packages
The company formulates special packages for its customers and provides a lot of benefits under them.
Spare Parts
The company manufactures spare parts under its brand name and provides them at a lower rate. It also gives a warranty on spare parts.
Pick and Drop Services
The company makes the life of its customers easy. They provide pick and drop services to customers to take their vehicles for repair and servicing.
24 Hours Road Side Assistance
The company provides all day long roadside assistance. They assist over the phone. The assistance is provided throughout the nation. They also help in towing cars, helping in unlocking cars if the key is misplaced and many more services.
What are the requirements to start a Mahindra First Choice Services Franchise in India?
Area
Total area required to start a Two Wheeler Franchise of Mahindra First Choice is between 800 square feet to 1500 square feet.
Total area required to start a Mahindra First Choice Services Franchise is between 7500 square feet to 10000 square feet.
Total area required to start a Mahindra First Choice Express franchise is between 550 square feet to 800 square feet.
The proposed area must be located such that it is easily visible to the customers. It should be easily accessible. There must be a lounge for the customers to wait. The property needs to be a commercial property on the ground floor.
Skills or Experience
Mahindra is looking for franchise partners to expand its business. The franchise partner must align with the core values of the company. He should be passionate about the business. The partner must have basic technological knowledge.
He must be locally connected. The franchise partner must update himself with all the advancements and changes. He must respect the process and the system. Previous knowledge and experience in business are bonus points. The franchisee must have a strong financial position. The franchisee must also be well versed with local trends, values and the expectations of the customers.
Regions of Operation
The company has more than 330 partners in over 250 cities in the country. The services centers are located in Andhra Pradesh, Arunachal Pradesh, Assam, Bihar, Chhattisgarh, Delhi, Goa, Gujarat, Haryana, Himachal Pradesh, Jammu and Kashmir, Jharkhand, Karnataka, Madhya Pradesh, Maharashtra, Manipur, Nagaland, Odisha, Pondicherry, Punjab, Rajasthan, Tamil Nadu, Telangana, Uttar Pradesh, Uttrakhand, and West Bengal.
The company’s workshops are spread over almost all the states in the country. They are present in deep interiors and also big cities. The company plans on doubling its current number of workshops. It wants to expand in all existing areas and towns as well as other parts of the country.
Training
Mahindra First Choice gives all possible assistance to the franchisee. Proper field assistance is given to the franchisee by the company. Expert guidance from the head office is given to start the business. Latest IT system and their use are also provided. The company trains the staff on the use and application of the products. Detailed training for car care is also given to the store staff. The company also helps in customer acquisition and manpower training.
Staff Requirement
A team of 6 to 10 people is required to start a Two Wheeler Franchise of Mahindra First Choice.
A minimum of 3 members are required to run a Mahindra First Choice Express franchise.
A team of 12 to 15 members is required to start a Mahindra First Choice Services Franchise.
The company provides proper training to all the members of the team. The manager of the workshop needs to be well versed with all the services provided. He must be able to help the customers and explain them everything.
How much does a Mahindra First Choice Services Franchise cost?
Investment
A Two Wheeler Franchise of Mahindra First Choice requires an initial investment of INR 16 lakh to INR 21 lakh.
A Mahindra First Choice Services Franchise requires an initial investment of INR 60 lakh to INR 1.5 crores.
A Mahindra First Choice Express franchise requires an initial investment of INR 20 lakh to INR 30 lakh.
The investment includes the cost of brand fee. The company provides with all the spare parts. The investment money also covers the cost of the equipments. The franchisee will have to invest in infrastructure. He will need working capital.
Years of bond and profitability
The company charges 10% as royalty. The expected return rate on investment is 40% in tier 1 cities and 30% in other cities. 1 to 2 years is estimated as the period to break even. The returns vary from city to city. The Company signs a standard franchise agreement. The franchise contract has a validity of lifetime.
Conclusion
Mahindra is one of the top automotive brands present in India. The company not only provides cars but also various services related to cars and two-wheelers. Mahindra First Choice Services is India’s leading multi-car servicing chain. It provides a wide list of services for both cars and two-wheelers.
Mahindra First Choice provides multiple services under one roof. The company provides three different models to the franchisee to choose from.
A Two-Wheeler Franchise of Mahindra First Choice requires a total area of 800 square feet to 1500 square feet. An investment of INR 16 lakh to INR 21 lakh is required.
A Mahindra First Choice Services Franchise requires a total area of 7500 square feet to 10000 square feet. An investment of INR 60 lakh to INR 1.5 crores is required.
A Mahindra First Choice Express franchise requires a total area of 550 square feet to 800 square feet. An investment of INR 20 lakh to INR 30 lakh is required.
The investment includes the cost of the brand fee. The company provides all the spare parts. The company charges 10% as royalty. 1 to 2 years is estimated as the period to break even. The franchise agreement is valid for a lifetime.
The company provides all the necessary training and helps whenever needed.
The company is slowly becoming the first choice for the people to get their cars and two-wheelers serviced.