Dunkin’ Donuts is a wildly popular company that is established in many countries all over the world. The company is known for their coffee and baked goods. Dunkin Donuts have renamed their brand as Dunkin’ while still keeping up with people’s expectations of serving the finest coffees and perfectly baked goods. In this article we are going to learn about how you can start a Dunkin Donuts franchise in India.
They still use their same coffee blend recipe which was used while they were Dunkin’ Donuts. They are constantly innovating new recipes and are the most trusted brand in the coffee industry for selling the highest quality of coffees to their customers. They offer a line-up of espresso beverages, a wide range of frozen beverages, sandwiches, bagels, burgers, donuts and much more. They have a lot of things in store for you that are sure to make your heart skip a beat and crave for it.
They are best at what they do and they know it. Dunkin’ sells more than 2 billion cups of coffee every year globally. Their team of food experts are dedicated towards creating new things to satisfy your heart and taste buds. They keep on experimenting and trying different food trends and flavour combinations to deliver the best of the best to consumers. Dunkin’ has redefined coffee for us and made it the most loved American brand globally. They are currently in 60 countries with 20,000+ outlets.
They also do their part for the environment by setting up social responsibility goals that they have to follow in order to reduce waste, save energy and use sustainable sourcing. They also spend time and donate products to many non-profit organisations, one of them being the Joys in Childhood Foundation (Jifc) that help children suffering from hunger or illnesses. Over $5.3 billion dollars has been donated to more than 200 organizations according to the 2017 statistics. Not only do they donate money, through Dunkin’ 351,455 meals have been packed for children and their families in the year 2018. They contribute greatly to the environment and help hunger and health relief funds. Dunkin’ has served to its customers, the environment and to the society greatly.
Dunkin’ has made place in the hearts of millions of people with their wide ranged food products and variations in coffee that smell and taste delicious. So the next time when life feels a bit more difficult than usual and you just need a quick coffee fix, lean on Dunkin’ to make your mood better with their Caramel Hazelnut Latte or if you have a sweet tooth, maybe even try Choco Symphony donut with chocolate filling and chocolate flakes on top that melt in your mouth and truly create music in your heart, doing justice to it’s name.
History Of Dunkin Donuts
Dunkin’ was initially named ‘Kettle’ by William Rosenberg in the late 1940’s. Kettle was in Quincy, Massachusetts where William would sell donuts along with coffee. Later, he renamed the brand after having a discussion with his marketing mentors and that’s where the infamous name ‘Dunkin’ Donuts’ was born. He would sell food at local levels such as construction sites and to manufacturers in food factories which is how he gained much experience about the food industry. He learnt that the most popular food items were coffees and donuts and that’s where the idea of opening a restaurant was born.
In 1963, William’s son Robert became the CEO of the company when he was only 25 years old and in the same year Dunkin’ Donuts opened its hundredth location. In 1990, Dunkin’ Donuts was taken charge of by Baskin Robbins owner Allied Lyonns.
By 1998, Dunkin’ Donuts was at it’s peak success with having $2 billion dollars in annual sales and 2000+ locations worldwide. Dunkin’ Donuts had expanded largely and gained a lot of profit that they ended up buying out two of their competitions called Mister Donut and Dawn Donuts.
In 2005, Dunkin’ Donuts and Baskin Robbins were sold to a private, collective equity of Bain Capital, Carlyle Group, and Thomas H. Lee Partners for approximately $2.4 billion dollars. And after five years of that, Dunkin’ Donuts sales were $6 billion worldwide.
In 2018, Dunkin’ Donuts began to open in new locations with decor that had a refreshing and modern outlook, wide range of takeout options and cold beverages being made ready by equipment. Additionally, they started referring to the brand as Dunkin’- losing the Donuts.
Dunkin Donuts Unique Selling Proposition
Dunkin’ sells more than a billion cups of coffee every year in this highly competitive market. The coffee market is stiff with competition and every big brand wants to provide the best quality of coffee to consumers. Without a doubt, Dunkin’s coffee and donuts are highly popular and consumers love it because they are fresh, delicious and a variety of them to choose from.
Dunkin’ understands that a lot of people need coffee to function throughout the day at work and it’s hard to do so without wanting to strangle someone, so to save lives and to keep you in a happy and functional mood, they bring the best-tasting coffee to you with their widely loved coffee recipe.
Benefits of owning a Dunkin’ franchise
Name recognition
One of the biggest benefit of owning a Dunkin’ franchise is that the brand is so popular worldwide with it’s expansion being in more than 50 countries, it will attract a lot of foot traffic and the brand awareness is extremely well, even with someone who has never got the chance to have one of their coffees or baked goods, people know the brand well.
Net profit
The Company’s revenue is of over $1 billion dollars, according to the 2018 statistics. They are the best company to trust when it comes to getting your hard work paid and get your breakeven along with earning profits.
Tools and Guidance
They deliver the tools and guidance needed to run the franchise so that the store operates more efficiently and on a cost effective ground.
What Are The Requirements to Start a Dunkin Donuts Franchise In India?
Area
The area requirement is 300 square feet to 700 square feet. Dunkin’ is focused on these smaller stores as to test the format of these stores and they are seeing the growth coming from it.
Experience or skills
They’re looking for franchisees that have an experience in restaurant management or foodservice operations along with someone who has the ability to create and manage a high performing efficient team.
Regions of operation
They are currently in 60 countries. They are in 9 states in India, namely, Chandigarh, Haryana, Uttar Pradesh, Uttarakhand, Telangana, Tamil Nadu, Karnataka, Goa and Delhi. They are looking forward to expand more in India.
Training
Franchisees must manage the store with two people atleast, one of whom must be the representative and the other a shareholder/partner. The training program takes atleast 20 days to complete. In addition to this, there is an online training program for restaurant practice that need an average of 65 hours to complete.
Franchisees must attend these training programs and have their employees attend it as well. Their training programs cover branding and business management as well. The franchisees are provided with a support team that have experience in marketing, operations and development.
Staff requirement
The minimum staff requirement is 25-30 people per restaurant.
How Much Does A Dunkin Donuts Franchise Cost In India?
Investment
An investment of roughly 1,72,92,750 INR is required in liquid assets along with a net worth of 3 Crores. Capital availability is highly necessary in opening a Dunkin’ franchise. The franchise fee will be around 20 Lakhs to 70 Lakhs depending upon the type of unit.
Years of bond and Profitability
The length of the term is a typical of 20 years. The company is doing very good in terms of numbers with well over $6 Billion in sales. The company is well-known for their coffee and baked goods and along with the franchisee’s drive to make the brand as successful as it is in America, it will surely be a huge success. Their training programs also help with growth and how to accelerate profits and bring in more foot traffic.
Franchise terms from the company
Some requirements from the company towards the franchisee are:
-Devoting time and efforts.
-The franchisee must not conduct any other business activity at the restaurant without the franchisor’s written approval
-The franchisee is not allowed to sell goods through the internet or any kind of electronic devices.
Conclusion
Dunkin’ Donuts have rebranded their name as Dunkin’. Though the name has changed, Dunkin’ promises to still keep delivering the finest coffee to their customers and not let their expectations down. The company has gone through major changes but never fail to keep their customers happy and keep blowing them away with new innovations. They are the most trusted brand and their coffee is loved by people globally.
Dunkin Donuts have currently rebranded their name as Dunkin’ while still keeping up with people’s expectations of serving the finest coffees and perfectly baked goods. They are constantly innovating new things and are the most trusted brand in the coffee industry. They still use the same coffee recipe as before, because the demand of it is very high. But that is not all Dunkin’ is known for, their menu options also include different espresso beverages, frozen beverages, sandwiches, bagels, burgers, donuts and much more.
They contribute greatly to the environment and help hunger and health relief funds. Over $5.3 billion dollars has been donated to 150+ non-profit organizations of all types.
Dunkin’s original name was ‘Kettle’ in the year 1948 and it’s owner was William Rosenberg. Kettle was in Quincy, Massachusetts. After having a discussion about marketing and the brand’s image between William and his company executives, he changed the name to ‘Dunkin Donuts’. In 1963, William’s son Robert Rosenberg became the CEO of the company.
In 1990, Dunkin’ Donuts was taken over by Baskin Robbins owner Allied Lyonns. By 1998, Dunkin’ Donuts was at it’s peak success with having $2 billion dollars in annual sales and 2000+ locations worldwide. A mind-blowing fact about the company is that they sell over two billion cups of coffee worldwide every year
Some of the benefits of owning a Dunkin’s franchise is that they have great sales and are known world-wide. That have great brand awareness in many places where they haven’t even established any outlets yet which says a lot about the brand’s popularity and outreach.
The area required is 300-700 square feet. In total, three individuals are required to run the store. One would be the original franchisee, second being the partner and the third individual would be the designated representative. An investment of roughly 1 Crore is required which is about $250,000 in US money and the franchise fee is anywhere from 20 Lakhs to 70 Lakhs depending on the unit