There are some major challenges in setting up a smoothie business in a country like India where people have not really caught on to it but Drunken Monkey has made its name in overcoming those hurdles in order to make smoothie a favourite beverage for all. In today’s times, people are a lot more particular about what goes into their bodies and in order to remain healthy, people must have information about what they eat and drink. Here’s where the Drunken Monkey jumps in and serves you flavours that are like no other. They don’t use any added sugar or artificial flavours, it is a 100% natural fresh fruit. So who knew drinking fruits could be this healthy AND tasty? Help break the myth that all healthy things aren’t tasty along with the Drunken Monkey.
We’ve all heard of ‘An apple a day keeps the doctor away’ – well what if we could just have a much tastier apple to DRINK! So, let’s net bother the doctor and visit the Drunken Monkey – smoothies that keep your heart and body happy.
Drunken Monkey doesn’t just serve you smoothies, it also provides an atmosphere to detox from your phone and not let your little beloved technological devices take over your mind. One of the distinctive features of their outlets is that they offer their consumers a lot more than a beverage, they setup a place where you can disconnect from the virtual world and connect with your friends face-to-face. Before we used our phones to play Ludo, there was a time when people used to sit with family and friends to do the same; it’s the exact same and sadly nostalgic feel that Drunken Monkey’s outlets bring back.
Samrat Reddy says that people are intelligent enough to know what is healthy and what is not. He doesn’t want the brand’s image to be seen as a ‘team of preachers’ and leaves it upon the customers to decide. He has big goals for his company and believes that the way to success is positivity.
History Of Drunkey Monkey
Samrat Reddy is the founder and managing director of Drunken Monkey. He grew up in Chennai and was not particularly a fan of tea or coffee and hence decided to explore the world of smoothies. After getting a degree in engineering, Samrat moved to Australia. In order to get his MBA done, Samrat shifted to Scotland and it was at this time that he realised that the number of places where he could have coffees was far more than the number of places that were selling smoothies. He felt that there was a huge gap in the market and believed that the customers would be attracted towards fresh and healthy smoothies if it is introduced with a greater outreach and in the right way.
He saw this market gap as a business opportunity and decided to take a plunge into the business world. And so, Samrat spent a lot of time researching about the smoothie market and its potential to change the market. One of the biggest challenges Samrat faced was to understand the logistics.
Samrat was in touch with a chef from Europe who helped him understand as to how they can avoid wastage when it comes to fruits. Samrat was completely new to the beverage work as his own family background had a business in the steel sector where he worked for four years. After that, he worked in an oil drilling company and then in a water treatment plant in Cameroon. After coming back to India, he came up with a business plan and was determined more than ever to implement it. He opened his first outlet in February, 2016.
He faced many challenges in opening up this business but he firmly believed in his capabilities to make it happen. Even after facing many challenges, Reddy calls himself an optimistic person. Samrat Reddy is so positive that he sees his competition as an inspiration. He believes that the rest of the big companies in the beverage business have a steady model but Drunken Monkey has the flexibility to experiment and really find out what attracts consumers. He has very big goals for his company and is slowly achieving those goals as the years progress.
Drunken Monkey’s USP
Drunken Monkey not only gives you a wide variety of smoothie flavours to choose from, it also allows you to choose your favourite fruit and the smoothie combinations that you would like to have. It gives the customer the option to choose from over 170 types of smoothies made from natural ingredients with no added preservatives.
This really helps health conscious individuals to broaden their food horizon and have more on the plate than they can usually get as it is very common to find food and beverages that have a lot of added flavours that are harmful.
I think as you are interested in desserts related franchises, you should also check out Thick Shake Factory Franchise, before making your final decision.
Benefits of owning a Drunken Monkey’s Franchise
Growing jungle
The smoothie business is something new for our Indian consumers and rising a lot of curiosity among everyone. Samrat Reddy saw the opportunity to build this business and franchisees looking for a similar opportunity to fill the gaps in the market and send the sales soaring high can join the Drunken Monkey’s journey. Drunken Monkey has a lot of potential to make India the hub of smoothie-lovers.
Established reputation
Drunken Monkey has an established reputation of having to expand the smoothie business and bringing something new to the consumers than the same old tea or coffees. Their delicious flavours that give you an instant feeling of refreshment and fill your tummy full with your favourite fruits
Nostalgic atmosphere
In its outlets, Drunken Monkey provides its customers to spend time with their loved ones in the most fun way possible that is sure to take one back to their childhood. The idea behind this is to give you a technology-free environment so that everyone takes good memories back home and not just smoothies, however it’s completely upto an individual if they want to spend time working on their laptop or use their phone.
One-of-a-kind Menu
Something that definitely sets Drunken Monkey apart from the rest is that they give you the option to choose among your favourite fruits and the smoothie combination you would like to go it with. It is a great way to attract customers to the outlets and let them choose exactly what they want to have. The emerging health food category is making its way in India and franchisees can have this great opportunity to be a part of it.
Requirements To Start A Drunken Monkey Franchise in India
Area
The area requirement for a Drunken Monkey franchise is 200-1,000 square feet. This allows customers to have comfortable spacing even on a busy day and can set up the board games if the space is bigger. In addition to this, a store that is located on a main road or a mall is preferred.
Experience or skills
The franchisee is required to have some experience in the business industry and be able to spend time at the franchise in order to really help and grow the company.
Regions of operation
Drunken Monkey is currently in a lot of locations including Delhi, Haryana, Pune, Bengaluru, Hyderabad, Vishakapattnam, Vijayawada, Indore, Kolkata, Chennai, Guntur, Jalandar, Surat, Thane,Coimbator, Mumbai, Nagpur and many more.
They are looking forward to expand in Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh, Sikkim, Odisha, Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand, Gujarat, Rajasthan, Maharashtra, Goa, Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep and Daman and Diu
Training
The company provides detailed operating manuals for the franchisees to read along and really understand the company’s aim and what it stands for along with onsite as well as offsite training locations for convenience along with proper training. The franchisee is provided with field assistance from the company. They’re also given expert guidance from Head office regarding the opening of a franchise and how to go about it smoothly. IT systems are also provided in the franchise.
Staff Requirements
Although it is difficult to predict the number of staff members needed in an outlet, it really depends upon the area of the outlet. Since there is a huge gap in the area requirement of 200-9000 square foot, a larger area requires more manpower. An outlet of 200 square feet can have 3-4 staff members.
How Much Does A Drunken Monkey Franchise Cost In India?
Investment
An investment of 20-30 Lakhs INR is required.
– 5 Lakhs worth of Franchise/Brand fee along with taxes.
-The royalty percentage is of 6% and ROI (Return on Investment) is of 84%.
– The payback capital period is expected to be in the first 12-18 months.
-It does not require any other additional expenses.
Years of Bond and Profitability
The franchise term is for five years. The team really pushes the brand to scale everywhere which also required the contribution of the franchisee. This helps to create a good business bond between the company and the franchisee. Drunken Monkey has been growing immensely in sales every year, hence the five year franchise term will be very profitable. The worldwide Smoothie market is projected to reach $ 17 Billion in 2024 and grow at a compound annual growth rate of 8.59% during the years 2017-2021, as said by the company.
Franchise terms and conditions from Drunken Monkey
The company has set up very simple terms and conditions for franchising. They are as follows:-
- One of the challenges faced by Samrat Reddy is that it was difficult to maintain consistency across all outlets and so he laid down a vital point for smooth functioning of the franchise, that is, all franchises should have a standard franchise agreement.
- The agreement is of five years.
- The agreement term is renewable.
Conclusion
Drunken Monkey has made its name in the smoothie industry by offering a wide range of healthy and mouth-watering flavours. Samrat Reddy, the founder of Drunken Monkey, wasn’t very fond of tea or coffee that most people cannot do without. He saw the big market gap and set a vision to introduce smoothies to the world like never before. Reddy did a lot of research before opening his first outlet in February, 2016.
Drunken Monkey’s uniquely different feature that sets you apart from your phone and gives you the option to play games such as Ludo, Snakes and Ladders or even card games like UNO. As the nostalgia kicks in after playing these games, you get to take a lot of memories back home with you. It sets the vibe just right to take a break from technology and realise the value of face-to-face conversations. It also gives you the liberty to choose your favourite fruit and lets you select a smoothie combination. Samrat believes that with the right product and good customer service, a company has the potential to scale.
Some of the benefits of owning a Drunken Monkey’s franchise is that it offers a one-of-a-kind menu that really encourages people to pick healthy instead of junk food. It also serves filling ‘meal’ smoothies that are sure to fill your tummy. The atmosphere they set with board games and cards is another plus point.
The area requirements are 200-1,000 square feet. Additionally, it is more preferable to the company if the store location is in a mall or on a main road so that it attracts more customers. The brand is looking forward to scale in Madhya Pradesh, Bihar, Odisha, Rajasthan, Goa, Jharkand, Pondicherry, Chandigarh, Daman and Diu, Lakshadweep, Gujarat, Sikkim, Tamil Nadu, Jammu and Kashmir, West Bengal, Arunachal Pradesh and more.
The number of staff members required to handle an outlet is not easy to predict as it depends upon the unit of area and the average foot traffic around, however, two to three staff members for a 200 square feet outlet is required. Bigger areas require more number of staff members which again depends upon the size of the store.
The investment required for a Drunken Monkey’s franchise is 20-30 Lakhs INR. Royalty is of 6% and ROI (Return on Investment) is of 84%. The brand fee is of 5 Lakh INR along with taxes. Apart from this, no additional expenses need to be paid. The payback period is the first 12-18 months. The CAGR is of 8.95% in the years 2017-2022 as predicted. The franchise term is for five years and the company’s condition is that all franchises should have a standard franchise agreement which is renewable.